This is a particularly bad time to be in the restaurant business. So we're always looking for clever ways to compete against the big chain restaurants. Recently I came up with an idea to improve how our customers enjoyed our food at lunch, on average, without changing any of these things that were already excellent, such as...
Can you figure out what I changed? What else is left?
I borrowed a trick from the Internet. I love sites such as Digg.com and Reddit.com where users rank their favorite web stories. I rearranged our lunch menu the same way, ranking our dishes by popularity and calling out the ranking with the menu format.
There are several ways this improves the experience of diners. Most people easily narrow down their choices to two or three on the menu. The ranking will nudge them toward the higher ranked items, which are indeed the tastiest, so more people will choose our best dishes, on average. Servers already perform this function, but only when asked.
There's often a discrepancy between how good something tastes and how well you can describe it in words. The dishes that look a bit scary in print are often the most delicious if you can get someone to try them. The ranking should help get past that.
Some people hate making decisions. The ranking will help there too. Just order whatever is on the top of the list, so long as it isn't objectionable for some specific reason.
I also started Game Night every Monday. That's the slowest night for most restaurants, so we have plenty of table space. On Monday you can bring a board game, or borrow one of ours, and play at your table. Stay as long as you want. It's especially good if you have kids with you and want to keep them amused. On the big screen TV at the bar we run a loop of trivia questions so the bar patrons can compete if they like. That concept has been working. Business is up on Mondays.
We also started a Networking Lunch concept. You can sign up on our web site to have lunch with five randomly selected strangers. The web site takes your available times and matches you when there are enough people for your table. You automatically get an e-mail with the invitation and an option to decline. It sounds crazy, but you'd be surprised how many people sign up to have lunch with strangers. Some people do it to increase business contacts. Some people just like meeting new folks in a relaxed way that has no expectations.
If you are a real estate broker, or interior designer, or own a spa, the more people you know personally, the better your odds of getting referrals. By the end of lunch, you know five new people.
We also have an iPod DJ system. For groups that want an instant party, we can provide food, a dance floor, and a sound system. All they need to bring is an iPod with their own dance music mix (or use ours) and it's an instant party in our private banquet room or on the main floor. We can even run an embarrassing loop of old photos on our big screen TV that has a laptop connected.
Those are a few of our new ideas. I thought you might like to know what happens when a cartoonist manages a restaurant.
Also in the news, a woman accused an actor of pulling down her top in a restaurant. The actor is infamous for his crude behavior, and his name is... wait for it... Andy Dick.
And of course everyone knows the story of fitness guru Jim Fixx who died of a heart attack at age 52. He wrote a book telling people how to, in essence, not die of a heart attack at the age of 52.
With so many famous people doing so many things, some of those things are bound to be ironic. But that might not be the full story. According to studies, people named Dennis are more likely to become dentists.
Being the moist robots that we are, apparently we can accidentally get programmed by tiny cues in the environment. For example, another study showed that people who have overweight friends are more likely to be overweight themselves. The things you associate with, and think about, influence who you are.
This is tricky stuff because you might decide to name your child Richard, hoping the "rich" part would take hold, only to find out he prefers to be called Dick.
It is all very tragic, and yet I am amused by everything in this story, starting with the fact that the husband's first choice was to reconcile with his estranged wife. His second choice was to have her killed with a hammer. That is a man who does not recognize nuance. I wonder how many people in his life have escaped close calls.
Husband: "Hey, Fred, do you have another beer?"
Fred: "All I have is some light beers."
Husband (thinking): I should kill him with a hammer.
My other favorite part of the story is that the hit man carried his alleged client's phone number in his backpack while on the job. I never attended hit man school, but I have to think they teach you on the first day not to keep your client's phone number with you on the job. And on day two they probably cover the basics of not letting yourself get strangled by the lady you are sent to kill.
I can imagine myself in the place of the nurse who did the strangling. Once you subdue a hit man, you really don't want to take the chance of him getting up no matter how much he's promising he won't do it again. It blurs the line of self-defense, but you have no real option but to finish the job once you start. And I suppose if a guy has just hit you with a hammer, you'd probably enjoy making his eyes bug out like a cartoon character. But maybe that's just me.
The other great irony is that the strangler is a nurse. I'd hate to be a future patient who recognizes her face from the news. I'd hold my pee for a week before I'd ask that nurse for a bed pan.
Just seeing if I can see this post. Yesterday's post is apparently viewable by a few people, but not by me. And based on the few comments, not by most people I think.
Okay, now look BELOW this entry to find the post I did AFTER this entry. Apparently the blog software has gone totally random.