Which of these proposed teasers (to the same content) would make you want to click it?

1. Passion is bullshit

2. Goals are for losers

3. Lies that Billionaires tell

4. How Billionaires avoid looking like jerks

5. It comes out of a bull’s anus and billionaires can’t get enough of it!

6. How the rich keep you poor

7. Bad advice from rich idiots

8. The biggest lie that rich people tell

9. Can luck be manipulated?

I already have the opinion of an expert in this field. But I want a second choice to do some A-B testing on.

All of the teasers are honest representations of the material, at least so far as Internet teases go. And by that I mean that when you read the content you'd agree the headline made some sense with the material. It's a low standard. The headline is just to inspire curiosity.

Which one makes you most curious?


Rank Up Rank Down Votes:  +21
  • Print
  • Share


Sort By:
Jan 22, 2014
Number 1 and 7 are the only ones that pique my interest.

Number 6 would just annoy me and make me close the page, since it's been repeated too many times by conspiracy theorists who don't understand the first thing about economics. Don't get me wrong, you might have an interesting point to make, but the title would dissuade me from reading it.
0 Rank Up Rank Down
Jan 14, 2014
Probably "6. How the rich keep you poor"
Many rich would want to see what you say so they can argue with it.
Many poor would want the fuel for their argument.
Jan 13, 2014
My choice is surely 1. Passion is !$%*!$%*! I desperately need some material to counter over-zealous friends who do silly things in the name of passion.
Jan 11, 2014
I'm intrigued by 9.

Can luck be manipulated?

Although I can imagine the answer, so I wouldn't click the link. But I like the sound of it.

So, #1

Passion is !$%*!$%*!$%*!$%* reading your book by the way and loving most of it. It was on my Amazon wish list and somebody bought it for me for Christmas. Anyway, I've read many of your books and enjoyed them. I really love the whole system vs. goal approach you are proposing. It is something needed to hear! Also I'm looking forward to see if you have some key insight so I can debug my mind on the issue of fitness.

Some parts of this new book though I can't get behind, especially all the fake it till you make it stuff and shun people who aren't as happy/well off as you are. I think that last piece of advice is not new but actually conventional wisdom that has been running around for decades now and explains something about why people don't respond to gunshots and screams out their windows and homeless people are found dead in the streets. There is well a known social psychology phenomenon related to it called the Bystander Effect (http://en.wikipedia.org/wiki/Bystander_effect). Ever since I learned about it, I see it everywhere.

On the other hand, I understand that some people are so addicted to sympathy that they've learned to cultivate unhealthy relationship dynamics where they screw up, act all cute and sad and get hugs, then repeat. But just because someone is sad, I don't believe they are automatically one of those good mood draining sorts. Meaningful bonding that becomes friendship often happens when one is crying into one's beer beside you.

BTW, I *really* want the Cintiq ever since I found out about from you years ago.
Jan 10, 2014
goals are for losers.

Is it about hockey?
+1 Rank Up Rank Down
Jan 10, 2014
Goals are for losers
Jan 10, 2014
You already used 1, 2, and 9 in your book and I'm reading avidly.

The rest are all the same and #6 is probably the best version.
Jan 10, 2014
None. Ever since I learned long ago that junior editors at newspapers were the ones that headlined stories, most often without reading the entire story, I realized that headlines mean absolutely nothing. I've also been a part of various stories that actually made it into local newspapers and they usually got some or most of the story wrong too. So for the most part headlines don't really coincide with the story. For example, your headline should have read something like - Bored writer looking for input to validate pre-determined results. And anyway, I read your articles mostly to see what others say about them, yet, I'm also suspicious of your responders since I'm beginning to suspect that most internet message boards (at least the 'news' stories, but probably more now) are filled with paid (in various ways) drones. Who do I contact to become part of it?
Jan 9, 2014
If your job is to oversee, is an oversight still a failure?
+1 Rank Up Rank Down
Jan 9, 2014
Amusing (would probably click just to see what all the fuss is about, although I'd expect to be disappointed as I usually am with this sort of thing):

#5. It comes out of a bull’s anus and billionaires can’t get enough of it!

Neutral (no strong feeling either way):

#4. How Billionaires avoid looking like jerks (Um... by donating to/founding a charity?)

Moderately off-putting (for various reasons)

#1. Passion is !$%*!$%* (this doesn't even make sense - obviously, people can be passionate)
#2. Goals are for losers (I was never into the whole "journey, not a destination" concept)
#9. Can luck be manipulated? (if you can manipulate it, then it isn't luck)

I would pretty much always avoid (because the title would make me think the author has a predisposed opinion about rich people, and won't be unbiased):

#3. Lies that Billionaires tell
#6. How the rich keep you poor
#7. Bad advice from rich idiots
#8. The biggest lie that rich people tell

So that's one soft yes, one neutral, three clunkers, and four steaming turds.

Of course I'm probably innately biased towards headlines about physics, astronomy, and technology. "The Surprising Brain Structure of Billionaires" would probably be good click bait for me, as an example.
Jan 9, 2014
Depends on the target audience. Two set of grades below, the first one for people in the business world (presumably the core of the Dilbert fan base), the second one for the very general public.

1. Passion is !$%*!$%* Business: C (it's not clear that you mean passion for work, and I don't have time to read about the love kind of passion). General: B (passion is the best, stupid).

2. Goals are for losers Business: A (we all have goals) General: B (yay, I can break my New Year's resolutions!)

3. Lies that Billionaires tell Business: B (we strive for billionaireship ourselves, and we'd like to know their secrets.) General: B (we hate the rich b*stards)

4. How Billionaires avoid looking like jerks Business: A (we'd like to copy that). General: B (we're seeing right through those jerks)

5. It comes out of a bull’s anus and billionaires can’t get enough of it! Business: B (is this something we should get, too?) General: B (ha ha, bull's anus.)

6. How the rich keep you poor Business: D (political propaganda) General: D (I want to read fun stuff, this doesn't seem fun).

7. Bad advice from rich idiots Business: F (who cares about bad advice?) General: C (I'm curious to see how stupid those rich b*stards are.)

8. The biggest lie that rich people tell Same as number 3, but slightly better because you added 'biggest'.

9. Can luck be manipulated? Business: C (interesting, but it sounds like a reference to a new research paper, like "potato stew can slow Alzheimer's". I believe more in hard work anyway). General: B (I'd like to have more luck in my life).

Business world: Number 2 wins.
World world: Number 5 wins, with number 2 a close second.

Overall winner: Number 2.
Jan 9, 2014
3. Lies that Billionaires tell
Jan 9, 2014
I'd read 6, but probably because its a subject that interests me.

What I hate - and I've unsubscribed from places because of this - is when the "lure you in" headlines become too distanced from the "meat" of the article. While I can see that more sensationalist headlines are probably a draw to many, these days I just tend to ignore them, as I've too often followed a link that says one thing, to find the article says nothing like it - and in extreme cases, says the complete opposite.

So for me, the closer the link between headline and story, the better I like it. And for that reason, I would steer clear of the first 5, 7, and probably 8.
Jan 9, 2014
1. Passion is !$%*!$%*
+6 Rank Up Rank Down
Jan 9, 2014
How many here are choosing out of true curiosity instead of having their existing beliefs confirmed?

I do occasionally check out links to see if they confirm what I already think, but more often than not, I select articles that advertise their content objectively.

So I'm more likely to read "The Dynamics of Luck" or "The world as seen from a billionaires perspective" or "How Passion and success works", instead of "How everything you think about billionaires is true: they're idiots and they're keeping you down".

But I guess then I'm just looking to confirm my belief that nerdiness pays off. Tomatos tomatoes.
Jan 9, 2014
Billionaire is a real turn off. So is Rich and Poor.

The only one would slightly interest me would be #9
Jan 9, 2014
I am most intrigued by: 7. Bad advice from rich idiots

My reasoning is I would likely allow it to alter my opinion of the rich whom I read about in the news and/or see on TV or other media coverage, to the point I may not take their "highly produced" personas as potential role models or sources of wisdom. I'd likely scan the article, see if there is anyone I either have a little respect for in the article, or have none and want to see my opinion confirmed, then move on.
Jan 9, 2014
Number 9. Makes me curious.
0 Rank Up Rank Down
Jan 8, 2014
3. Lies that Billionaires tell
Jan 8, 2014
6. How the rich keep you poor.
Get the new Dilbert app!
Old Dilbert Blog