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Which of these proposed teasers (to the same content) would make you want to click it?

1. Passion is bullshit

2. Goals are for losers

3. Lies that Billionaires tell

4. How Billionaires avoid looking like jerks

5. It comes out of a bull’s anus and billionaires can’t get enough of it!

6. How the rich keep you poor

7. Bad advice from rich idiots

8. The biggest lie that rich people tell

9. Can luck be manipulated?

I already have the opinion of an expert in this field. But I want a second choice to do some A-B testing on.

All of the teasers are honest representations of the material, at least so far as Internet teases go. And by that I mean that when you read the content you'd agree the headline made some sense with the material. It's a low standard. The headline is just to inspire curiosity.

Which one makes you most curious?

 

 
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Jan 7, 2014
Probably "Lies that Billionaires tell" followed by "The biggest lie that rich people tell".

But, truthfully, my Internet time is so small nowadays, that I wouldn't probably click any of them.
 
 
Jan 7, 2014
8. No contest. A "secret" that could be valuable to know that I can get the quick answer to with just a click.
 
 
Jan 7, 2014
6. How the rich keep you poor
 
 
Jan 7, 2014
6, 1, 7, 8, in that order. (I've deliberately written this without reading others' comments first.)

I don't really think the rich are "keeping" me poor, but that sounds the most interesting, and it hits on the "whats-in-it-for-me?" factor in a way that the others don't.
 
 
Jan 7, 2014
You could have made this so easy by giving them links or making them each a comment we could thumbs-up. I hope you try this in real advertising. I think 3 should be way out in front.
 
 
+4 Rank Up Rank Down
Jan 7, 2014
It all sounds like the usual "click me" rubbish. If you're not telling me up front what is behind the link, I'm not going to waste my time driving your eyeball count.

I might well click on:

"Scott Adam's new book: How to fail at almost everything and still win big"

Andrew
 
 
Jan 7, 2014
Please, PLEASE tell me that goals are for losers.

I hate trying to pretend that I care about making them.
 
 
Jan 7, 2014
I like 9, followed by 2 and 1.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
3 or 9. If 3 start in a classic pattern I'll stop quickly from reading/watching. 9 could keep my interest even with a semi boring intro, as long as there is no paranormal pseudo-science involve.
 
 
0 Rank Up Rank Down
Jan 7, 2014
The one that makes me most curious;

3. Lies that billionaires tell.

I think that 7 is quite compelling as well. Also 6 and 8 but only because they make me think "scam" and I'm curious what the scam is.
 
 
Jan 7, 2014
3, then 8. Most of the others are way too sensational for me to take seriously.

In other news, you should really put your "post comment" box above the huge wall of comments!
 
 
Jan 7, 2014
5, hands down.

1 in second place
 
 
Jan 7, 2014
I'd go with "Can luck be manipulated?". Everything else sounds like a combination of whine and wine.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
Goals are for losers.
It's provocative and it makes me laugh when I read it because it contradicts everything we've been told.

The biggest lie that rich people tell.
I really want to know what this lie is.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
Goals are for losers
 
 
+1 Rank Up Rank Down
Jan 7, 2014
For me, nr 4. sounds to me like it might provide me some valuble insight in how a billionaires world might look and how they navigate it. So thats the one I would be most likely to pick.

Its not that the rest are bad attention-getters; its just that these hooks are used everywhere now so I've started tuning them out as if they were ads. Which they kinda are.

After nr 4, I'd pick nr 5. Just because it sounds totally different.
 
 
Jan 7, 2014
7 followed by 8.



5 reminds me of civit coffee (I don't drink coffee, heard about it on pawn stars). For those who don't know, it's literally monkey sh*t coffee and it's really expensive. Scott needs to work it into strip somehow.
 
 
Jan 7, 2014
I'd say 6, but I'd change it to "Don't Let the Rich Keep You Poor"
 
 
+3 Rank Up Rank Down
Jan 7, 2014
2
 
 
0 Rank Up Rank Down
Jan 7, 2014
I looked at some of the other comments and noticed a common theme about how they don't click on such links. But if you are saying it's coming from a trusted author like yourself, then I would say #1 and #8.
 
 
 
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