Home
Which of these proposed teasers (to the same content) would make you want to click it?

1. Passion is bullshit

2. Goals are for losers

3. Lies that Billionaires tell

4. How Billionaires avoid looking like jerks

5. It comes out of a bull’s anus and billionaires can’t get enough of it!

6. How the rich keep you poor

7. Bad advice from rich idiots

8. The biggest lie that rich people tell

9. Can luck be manipulated?

I already have the opinion of an expert in this field. But I want a second choice to do some A-B testing on.

All of the teasers are honest representations of the material, at least so far as Internet teases go. And by that I mean that when you read the content you'd agree the headline made some sense with the material. It's a low standard. The headline is just to inspire curiosity.

Which one makes you most curious?

 

 
Rank Up Rank Down Votes:  +21
  • Print
  • Share
  • Share:

Comments

Sort By:
Jan 7, 2014
My instinct is to screen out anything that sounds like a pitch or propaganda. Something that promises readable content has a better chance. You have some celebrity value in the name Scott Adams and more in the name Dilbert; I'd exploit ite.
-- Scott Adams gives serious advice
-- Dilbert's daddy on success and how to get it
-- Scott Adams tells how not to be Dilbert
-- Dilbert creator Scott Adams on how to succeed without drawing
-- How Dilbert creator Scott Adams created Scott Adams
 
 
Jan 7, 2014
I haven't looked at any comments yet--and I vote for #9 first, then #4 after that.
 
 
Jan 7, 2014
#1, 3, 4, 6 and 8 all sound to me like the annoying sponsored links you see even on proper news websites. I've programmed myself to ignore them.

#2 or #7 sound like they're tempting me to click on them. They feel more intriguing than the others.

If given just 1, I'd probably say #2.
 
 
Jan 7, 2014
It's a toss up between 3 and 9.....if I have to choose..... ummm.....ok....9.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
none of the above
 
 
Jan 7, 2014

#3 sounds like I'm going to read one of those fun Reader's Digest type lists like "53 things your waitress won't tell you" so I'm going with that one.

1,2,4,5,7 have unprofessional sounding language so the article loses credibility for me.
8 is a subset of 3.
6, 9 sound too much like stuff I've read before and not sensational enough to click through.
 
 
Jan 7, 2014
1. Passion is !$%*!$%*!$%* Goals are for losers
6. How the rich keep you poor
9. Can luck be manipulated?
 
 
+16 Rank Up Rank Down
Jan 7, 2014
I suppose it's possible that context might make a difference? But for me, all of these resolve to, "Warning: Product Contains Snake Oil," so I'm not clicking on any of them.
 
 
Jan 7, 2014
1,2,3,6,7,8

Apparently, I am curious.
 
 
Jan 7, 2014
1,2,3,6,7,8

Apparently, I am curious.
 
 
Jan 7, 2014
I misread #2 as "Goats are for losers".

I'd click that.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
There's no chance that I'd click on titles 1 or 5. The others I could see myself clicking, but the thing that I think is best is #6 "How the rich keep you poor".

By the way, I wrote this without looking at any of the other comments, to avoid taking on any of their biases.

Good luck!
 
 
Jan 7, 2014
I'm most interested in #1. The rest just interested. But I'd like to know why I shouldn´t follow my passion. I'm close to start a new bussiness following my passion and I'll dont get a second chance to start a new one if I fail
 
 
Jan 7, 2014
For me, these two.

6. How the rich keep you poor

9. Can luck be manipulated?
 
 
Jan 7, 2014
Actually none of them with the possible exception of 9. The others sound like pure click-bait which I usually avoid clicking on, since the underlying article is most certainly a disappointment. Number 9 sounds like there might be some useful article behind it. Though that also depends on the context, if this is a NY Times link it could be ok, Huffington Post would still be garbage. Also I would prefer if 9 would be "Luck can/cannot be manipulated science shows", i.e. not hiding the contents of the article (or if this is not a science related article "Luck can be manipulated Dilbert cartoonist says" which of course would make it unclickable for the masses).

Can't say which I think is best for the masses but my money would be on #8.

Your forgot that todays internet is all about lists. I advise to rephrase 3 as "Top 10 Lies Billionaires tell" and 7 similar to "Top 10 Bad Advice Rich People Give".
 
 
Jan 7, 2014
I like 1, 2, and 9 best since they are more generalized and don't rely on rich people as bait.

I'm not sure if it's better to push the idea of wealthy people as liars (3, 4, 8) or morons (5, 7). Rich people clearly do not tend to be stupid. (Well, first generation rich aren't. People who are rich by inheritance often are.) The liar angle probably works best on the hoi polloi since the popular view of rich people is they are cheats and frauds anyway.

Number 6 is the pinnacle of that, with its class warfare slogan that rich people are rich because they steal the all the money from poor people. I would never click on 6 since I would expect it to be a typical anti-capitalism screed or perhaps a fund raiser page for Barack Obama.
 
 
+2 Rank Up Rank Down
Jan 7, 2014
After reading through other people's answers though I think I agree most with the "Honestly, I don't think I'd follow any" but if I was forced to pick one I would go with 6 like I mentioned in the previous comment.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
2 & 7
 
 
+1 Rank Up Rank Down
Jan 7, 2014
I'm going with "6. How the rich keep you poor."
 
 
+1 Rank Up Rank Down
Jan 7, 2014
#2
 
 
 
Get the new Dilbert app!
Old Dilbert Blog