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Which of these proposed teasers (to the same content) would make you want to click it?

1. Passion is bullshit

2. Goals are for losers

3. Lies that Billionaires tell

4. How Billionaires avoid looking like jerks

5. It comes out of a bull’s anus and billionaires can’t get enough of it!

6. How the rich keep you poor

7. Bad advice from rich idiots

8. The biggest lie that rich people tell

9. Can luck be manipulated?

I already have the opinion of an expert in this field. But I want a second choice to do some A-B testing on.

All of the teasers are honest representations of the material, at least so far as Internet teases go. And by that I mean that when you read the content you'd agree the headline made some sense with the material. It's a low standard. The headline is just to inspire curiosity.

Which one makes you most curious?

 

 
Rank Up Rank Down Votes:  +21
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+1 Rank Up Rank Down
Jan 7, 2014
2 and 9 because they might be insightful, then 5 because it made me curious.

Most the rest just seem like class warfare blather. But perhaps these resonate with average internet users; there sure seem to be enough of such headlines.

Others that bug me but must work on many: "Shocking...", "You won't believe...", "Secret", and "xyz's HATE this trick!!"
 
 
+1 Rank Up Rank Down
Jan 7, 2014
9. Can luck be manipulated?

Sounds like less of a sales pitch.
 
 
Jan 7, 2014
6, or 2.
 
 
Jan 7, 2014
2, 6, or 7
 
 
0 Rank Up Rank Down
Jan 7, 2014
For some reason I want to click 8 even though I can't say why.
 
 
+2 Rank Up Rank Down
Jan 7, 2014
I vote for number 9, it looks like the only one that suggests that there's something I can do. Unless the answer is no, luck cannot be manipulated!
 
 
+3 Rank Up Rank Down
Jan 7, 2014
9. It seems the most useful...

The whole "imitate a billionaire" thing has been done a few times
 
 
+2 Rank Up Rank Down
Jan 7, 2014
Having already followed a "Goals are for loosers" style headline in the past, I'd have to say that one.
 
 
Jan 7, 2014
Number 6.
 
 
Jan 7, 2014
Honestly, I don't think I'd follow any
 
 
+1 Rank Up Rank Down
Jan 7, 2014
3
 
 
Jan 7, 2014
6 and 3 for me. It feels more important to me to know how people more powerful than me are staying there/holding me down.
 
 
Jan 7, 2014
#8 for me. Just curious.
 
 
Jan 7, 2014
Goals are for losers

The rest look like link bait.
 
 
+2 Rank Up Rank Down
Jan 7, 2014
I would go for #8, with #3 being a close second. I have my theories on "sound" investment advice coming from rich folks and would be looking for affirmation.
 
 
+4 Rank Up Rank Down
Jan 7, 2014

9 seems the most interesting. Most of the rest are class-warfare foolishness.
 
 
+12 Rank Up Rank Down
Jan 7, 2014
I read #2 as "GOATS are for losers." I would read that.
 
 
Jan 7, 2014
Since I am not a billionaire, nor am I very interested in what they do 3-8 titles are useless to me, I would order it like this in order of interest: 2,1,9
 
 
Jan 7, 2014
I think 6 is the most effective. It implies that with this knowledge you might prevent them from keeping you poor and it feeds off of a victim mentality.
 
 
+1 Rank Up Rank Down
Jan 7, 2014
6 is personalized to the 99% which could drive clicks.
8 has the allure of a single, possibly simple, takeaway from the content.

Personally, 9 is the most intriguing.
 
 
 
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