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Today United Media announced it might try to sell the licensing rights for Dilbert, Peanuts, and the rest of its licensing properties.

http://www.cnbc.com/id/35536849

United Media has been handling syndication and licensing for Dilbert for over 20 years. They plan to keep the syndication part, which involves selling and distributing comics to newspapers. The licensing group, which is potentially for sale, manages licensing of Dilbert, Peanuts, and other properties to the third parties who put it on t-shirts and calendars and whatnot. 

There's no way to predict if this is good or bad for me. It depends who buys the rights.

Response to Jengineer:

The copyright holder is said to own the work. But to commercialize the work, a cartoonist might sign a deal with a syndication and licensing company such as United Media. A contract is created that gives United Media a share of the revenue in return for selling and distributing to newspapers (the so-called syndication part), and for making and managing licensing deals with t-shirt companies, publishers, and the like (the so-called licensing business). Contracts can be transferable, so United Media can sell its entire licensing business and along with its contracts to another company if a deal makes sense.

As a practical matter, being the copyright holder is less important than whatever contracts have been negotiated to divide up the work and the revenue.

 
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Mar 2, 2010
Scott,

We would love to interview you about this for webcomics.com. I think there's a very important lesson to be learned here and would love to discuss the future of syndication and the American comic strip. If you're interested, email me: kurtz@pvponline.com

Good luck!
 
 
Feb 25, 2010
I bought the rights to one of your strips for use in a brochure advertising my PC repair services. The price was fair: just over $100. I hope you got some of the money.

I just couldn't bring myself to use it without paying. The brochure was a direct mailing, so you would never have known... but I would have known.
 
 
Feb 24, 2010
Hi Scott

As Ham24 said, all these copyrights are a little confusing. Maybe you could take a few minutes to explain how it works, what is the actual scheme for Dilbert . You don't have to give the actual figures, but explain the principles behind a syndicated comic strip. This would be very interesting to me and others I presume. Anyway, you do a great job and Dilbert has a very high value, and you should not worry about it.
 
 
Feb 24, 2010
Scott,

When Charles Schulz was alive, he *personally* approved Peanuts-licensed merchandise. I know this because I worked for a company that had the exclusive license for Peanuts for a particular category of printed product, and every single new product had to be approved by Schulz before it could be sold. I'm sure someone involved in running his estate takes on that duty now.

Scott, do you have that kind of final say-so on Dilbert licensed products?
 
 
Feb 24, 2010
"Why don't you buy them, Scott?"

I'm sure Scott's doing very well for himself, but I doubt he has the capital to by up the entire licensing group of United Media.
 
 
Feb 24, 2010
to follow on from JoshuaRosenthal's request for some PHB gear, i would love to see a "scalp cap" to give its wearer the pointy hair, I think they would fly off the e-selves...

possibly a t-shirt with "im with the engineer" and an arrow... on the front and "nope still dont understand him" on the back, (obviously there are female engineers but they are better at commuinicating so would be understood better...)
 
 
Feb 24, 2010
Speaking of - how about some apparel with PHB on it? All the others are there but PHB is the best. I have several folks on a list for whom I'd buy PHB shirts, hats, etc.
 
 
Feb 24, 2010
Scott if you purchase the licensing rights you could then securitize them and sell shares. Put me down for 100.
 
 
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Feb 24, 2010
Mr. Adams;

You've been dilbertized !! What pointy haired boss came up with this idea ? Or were you dogbertized ? In any event, my sincerest wishes for your good luck.

JAXID
 
 
Feb 24, 2010
Good luck, Scott!
 
 
Feb 24, 2010
Can't you buy them yourself?
 
 
Feb 24, 2010
What if someone buys the lot and decides to synergize? A few decades back Hearst threw a bunch of their strip heroes together -- sloppily -- with "Defenders of the Earth." Maybe Dogbert, Snoopy and Satchel could be "Galactic Guard Dogs" or some such.

Time Warner's Hanna-Barbara might animate a teenage Dilbert (HB took the Schmoo from Li'l Abner and tossed him into a Scooby Doo clone), or maybe do a crossover with some other Time Warner properties (Alice's Fist of Death versus Wonder Woman).

Six Flags or some other theme park outfit could put Dilbert's image on, say, a spinning cubicle ride. And some poor loser will spend his summers standing nearby in a sweaty Ratbert suit.

Then again, Dilbert might end up one of those stamp-on-totally-unrelated-schlock brands. Think Polaroid cheap portable TVs or NASCAR after shave.
 
 
+1 Rank Up Rank Down
Feb 24, 2010
I'm having a "scratch my head" moment here. Someone help me out....

Scott, don't you own Dilbert? It is your intellectual property, yes? Don't you own the rights?

Is there a difference between intellectual rights and product rights? I spent time in the print media business a few year back, and from what I remember, it was hard to separate copy rights from product rights. The copy created the product. If you're licensing one, you have to give up control of the other. The magazines I worked for never sold product rights (read: merchandies) because they would have to give up control over their content.

Unless you have sold all of the rights to Dilbert, it would seem to me that you have the only say as to how, and who, licenses your product. Unless you sold out, I don't see why this is such a worry. As popular as Dilbert is, and if you are still the majority shareholder as it were, I would imagine you have a fair list of media companies wanting to publish Dilbert and sell its related merchandise.

(This reminds me of what happened to Bill Waterson when he sold the rights to Calvin & Hobbes when he was starting out. He had to spend a fortune to buy the rights back. I was scratching my head over that one too.)

I'm ready to reach for the aspirin bottle...
 
 
Feb 24, 2010
The gray bar that extends upward from your calendar and blocks the left-hand side of the comments area in Safari has returned.
 
 
Feb 24, 2010
You should call that guy at blogmaverick.com. He's always looking for stuff to buy. He treats Dirk Nowtizki pretty well.
 
 
Feb 24, 2010
You could end up getting Peanuts for Dilbert.
 
 
+4 Rank Up Rank Down
Feb 24, 2010
I'm guessing China will buy the rights and somehow they'll officially only sell 1 of everything.
 
 
Feb 24, 2010
Well, the owners of the Sci-fi channel (syfy in r-----) could buy the rights, call it Dlbrt and Wly, make you turn it into a buddy-flick style comic, replace PHB with Bush and Catbert with Cheney, and demand it be printed in papers at 1/10th its normal size to save the environment.

Good times.
 
 
-1 Rank Up Rank Down
Feb 23, 2010
I notice that Peanuts(R) did their share to contribute to the bottom line of the company. Maybe if you'd pulled your weight they wouldn't need to divest...
 
 
Feb 23, 2010
This sounds like a Dogbert's scheme.
 
 
 
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