I'm feeling a little confused, IMAPHB. I've assumed from your moniker that you identify yourself as being a PHB. Do you mean this in the SA sense or in the literal sense?
PHB is symbolic of bad bosses (of which there are many) who have no idea and/or have their head stuck so far up the proverbial that they don't see clearly.
I think you're using the term differently than Scott.
Just to clarify to our beloved non-PHB friends here... "everybody is in sales," in the usage of organizational performance, does NOT mean that everyone should sell the products. Instead, in this usage, it should mean that everyone should contribute to the process of company image and ease of sales and marketing, just like value-added concept's contribution to profit.
then again... so what.. that one PHB is a heinous chronic abuser of business terms and concepts anyway. He should be assassinated.