Illogical. The fact that comics are published in news papers does not mean that reading a comic online also means consuming a news paper as a medium in any form. Additionally, many comics are available solely online.
Oh but I do realise, and that's the reason I do not look at the media. I'm not into being insulted, offended and lied to every day, and that applies to most programming as well as the ads. But like the corporate workplace, there seems to be nothing we can do about it directly. Just vote with your remote ;)