As a graphic designer, I had to deal with the brilliant people who wanted an entire product designed, and ready to go by Friday.
Me: "What is it? What kind of product? What is the copy that will appear on the package? What is the market?"
Marketing: "Uh. Um...I...I just need it right away. It's got to get done now!"
Based on that "NO information policy", I would hand them print outs of art experiments in fuzzy color. Stuff that could have been used on tissue boxes or Charmin packaging.
For some idiots a logo is everything... for some smart people think a logo is a waste of money for some advertising componies... And yet some don't pay attention to the logo at all ( like me.)