This one's not a plug at all, mentiro. If you hadn't read yesterday's comic you wouldn't know what he was talking about. It's only advertising if you mention the product you're selling and try to convince people to use it and this one does neither.
On a scale of 1 to 10, 10 being really funny and imaginative and 1 being really, really sucky....today's offering is a big fat 1. I was going to mash-it with some comment from Dilbert to Vijay about what his hair does when he meets a really hot girl. But I thought better of it, since this is a family oriented strip.