'Values' is where ethics goes to die. 'Values' are intrinsically subjective, assuming a neutral world awaiting human beings to project value upon them. There are goods in the natural and social worlds. 'Values' are a hopeless way of capturing that. But the language is so ubiquitous that we can hardly see it.
I think someone has been living the corporate life for so long that they no longer know what values are. Children are still to learn values, idiots usually have difficulty grasping values but when (if) they do they usually stick to them, and most engineers I've known have an extremely well defined and deep seated set of values. The PHB is unique in that he has no values but likes to talk about the need for everybody (excluding himself and his cohorts) to abide by the set of values wants to sell. The PHB's statement that we should pretend they are real is both evidence of his lack of belief in values, and indicative of his desire to form a cult with him at its head and the crew as the dominions. This is of course funny, but a little more ambiguous than Scott perhaps first thought. I could go on about the true meaning of the word value, but that would cloud both my and Scott's argument.