@TheNakedCloudGuy7 I don't think that using the word "for" in the sense "for use by" is an Americanism. I'm also a Brit and understood this without any difficulty.
MURPHY SAID "What can go wrong will go wrong." Another phrase that comes to mind is "Open Mouth Insert Foot." Dilbert wins the whole jackpot this morning LOL.
@TheNakedCloudGuy: No, in this case, the "for . . ." would connote "intended for marketing toward the target audience of . . ." Just a little difference in the cultural understandings; now, excuse me while I put on my fanny pack and go jogging . . . . :-)