I like Apple products, but that's not what makes me smarter than all of you.
No, but really, I don't like the iPhone or the iPad (so limited compared to other smart phones and tablets), but I do so love my PowerMac and my very old G4 iBook.
Can't understand why they've stripped so many useful elements from the new MacBook Pro though to make it as much like the MacBook Air as possible. Seems to negate the need for a MacBook Air and leave a glaring whole where the MacBook Pro used to sit.
So you can expect another announcement from Apple shortly regarding whatever 'must-have-gadget' is going to fill that gap.
Just tell a fool how smart he is by using your products. That way you get a cult following of fools believing they are smarter and better than those who prefer not buy over-hyped and grossly overpriced products.
Remember when they convinced their cult members that using a mouse with only one button was superior? How about paying 20$ for something that a 1 cent paper clip would do (to open the CD tray)?
And how about jail breaking is illegal. Or that the iPhone is the best phone. Or that Macs are immune to viruses.
A fool will buy anything as long as they believe that owning the thing makes them superior.