"We don't care what smart people think. There aren't that many of them."
So the boss is good at marketing. He knows the statistics and knows that there is an optimal trade-off between "bull !$%*! and sales. You need a certain (high) amount off !$%*!$%* but just enough facts to look professional. If you can not appeal to all, target the biggest group.
Until smart people start boycotting buzzwords, poor information and start too pay more for transparency this is the way to go.
Everybody knows that SaaS sells like hot potatoes.... tis a shame the most idiotic people are responsible for the success or failures of big companies, this is why self-regulation is a farce that will never work. This said self-regulation would result in the uninformed becoming even bigger victims of big business to the point where evolution would dictate that only smart and informed consumers would survive! And if you don't believe me, it's already begun, just look at the recent Listeria outbreaks in lettuce recently.
As IT manager I'm being pestered by management along the lines of the comic today.
I've found a partial solution I'd like to share:
When a director proposed to move standard Office applications to the cloud, I finally said:
"That's a very good idea. You should be the first to migrate end use nothing else for a week".
That project has now been canceled...
There's only one thing worse than a PHB that understands nothing about the product - one that understands enough to make life hell for the employees. I've had both, and the PHB in Dilberts' world certainly isn't the latter one.