R3sistance - but if other people have used SEO - then you need to too - so that you come out in your "proper" place at the top of the list - or at least on the 1st page - ahead of the less relevant pages .............................. e.g. we want to come out in the top 3 in our locality - not under all the big firms who might not actually be anywhere near to our actual location but embed every London postcode (zip code) so they come out "top".
Explanation: Alice created a web page that expounds this bogus law. She arranged for it to be at the top of the search results and, in the third panel, Asok finds it on his tablet. [A law to deter worthless meetings would be a good idea, though.]