Option 1
Step A: Invest $10 million in research.
Step B: Hope for a revolutionary breaktrough.
Option 2
Step A: Spend $1 million and have Morgan Freeman do the voice-over of your product demo.
Step B: Use remaining $9 million for executive bonuses.
"PHB, I know Morgan Freeman. I've watched a lot of Morgan Freeman movies. You, PHB, are no Morgan Freeman."