What is terribly sad is that if the "Marketing Experts" tossed a coin to predict whether or not a video would go viral, they'd, on average, only fail 50% of the time. Failing 99% of the time means their guesses are worse than random.
How many times I dreamed of having a rational boss. Then I'd show up for work, walk into my cubicle that was next to my psycho boss and hear, "Is that you Rick?", and realize that it had not yet come true.